In the bliss of bachelorhood, it's hard enough for a man to fend off the advances of one woman, much less four. This is exactly what befalls Mike McCoy (Elvis Presley). The romantic singer, rock band leader, and sometime stock car driver finds himself the target of princesslike rich girl Cynthia, sexy-voiced fashion plate Diana, true-love Susan, and Les, the butch drummer in his band. Three of these women will end up with either a stressed-out administrative assistant, a policeman chef, or an auto racing bigwig. Only one will be able to pierce through the facade of the hardened bachelor and show him the true romantic he really is.